Shruti is a final-year college student who wants to start a wedding-planning business. Bittoo, also in the same college, wants to avoid becoming a farmer like the rest of his family. He begs Shruti to let him work with her, so he can put off going back home after graduation. Shruti agrees, on the condition that they keep their relationship strictly professional, never trying to get romantically involved. Together, they start a company called 'Shaadi Mubarak' (lit. Happy Wedding), which manages weddings for clients in Delhi. Soon, their business becomes a success with a steady stream of local, middle-class clients.
Bittoo wants to break into a higher market segment, so they pitch their company to a young couple, who are looking to have a typical, Indian-style "loud" wedding. Their parents, who are industrialists, are harder to convince, but they agree to hire Bittoo and Shruti for the event. The wedding becomes a huge success, and Bittoo and Shruti throw a party to celebrate. Guests drink into the late hours of the night. They slowly depart leaving Bittoo and Shruti alone with each other. Drunk from the night's events, they end up sleeping together, something that Bittoo immediately regrets. He is worried about the fallout this will have on their work-relationship, and is afraid Shruti might fall in love with him. He starts being awkward around Shruti, who brings up the topic. After discussing the encounter with each other, they agree to return to their original no-romance policy, and go about planning their next wedding.
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The event goes off well in typical Shaadi Mubarak style, but Shruti is still irked over Bittoo having treated her as a one-night stand. She yells at him and asks to break up the business. The next day, Bittoo leaves Shaadi Mubarak and sets up his own rival company. The two go about growing their respective businesses, taking turns to sabotage the other. Slowly, their reputations suffer as clients start to complain. Their debts grow as disgruntled clients are unwilling to pay. Despite all of this, neither is willing to make peace with the other. A few months later, Shruti and Bittoo are both called to a joint meeting with a wealthy client, who wants his daughter's wedding planned by Shaadi Mubarak. He is not interested in their separate companies, but is willing to offer them the job if they work together. With business prospects drying up, they agree to do so for one event, and hire a team to plan the wedding.
Filming started in Delhi on 4 February 2010, the same day the production company announcement was made.[10] Singh was very nervous about his first day but was eventually proud that his first scene only took three takes to shoot.[11] An 18 February article by Minakshi Saini for the Hindustan Times' entertainment supplement HT City reported that during the previous day's early morning shoot in West Delhi's Subhash Nagar, Singh's newcomer status led many to speculate on whether he was Ranbir Kapoor, Ranvir Shorey or even Riteish Deshmukh. Police officers were eventually called in to secure the set from curious onlookers, however some expressed discontentment at having to be out in the cold despite both lead actors being virtual unknowns.[13] The film features a kiss between the lead actors, which only necessitated a single take.[11] Reportedly, Singh accidentally hit Sharma while filming an undisclosed intense scene.[14] Other than Subhash Nagar DDA Market, locations in Delhi include Janakpuri, Delhi University, North and West Delhi, Ring Road, Mehrauli Farms and Akbar Road.[6][15] Some scenes were also shot in director Maneesh Sharma's almamater, Hans Raj College in University campus.[16] The film was additionally shot in Mumbai in March and Rajasthan in April.[17]
Prior to the film's release, Anushka Sharma referred to it as her "best film till date".[33] Band Baaja Baaraat's trailer and official website were both unveiled on 19 October 2010,[34] a couple of months before the theatrical release. In addition to the film's synopsis and trailer, the website initially also contained five wallpapers and a press kit for visitors to download. The number of available wallpapers later grew to twenty-five and the website eventually allowed visitors to send e-cards to their acquaintances, with the virtual cards dubbed "Band Baaj-O-Grams". A number of contests were organized by Yash Raj Films, including one where the company, along with partners Radio Mirchi and BIG Cinemas, offered the winning couple a free wedding in December, in time for the film's release and supposedly planned the film's heroes, and another in which a couple would win a trip to Switzerland and visit the filming locations of the various Yash Raj Films productions to have been shot there. In addition to the website, Yash Raj Films also had regularly updated official pages on Facebook and Twitter and a Blogspot blog in an effort to reach the widest audience possible. The company finally uploaded a number of videos on their YouTube account, including the trailer but also several videos promoting the songs "Tarkeebein" and "Ainvayi Ainvayi". 2ff7e9595c
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